Course Description

Seth Zaremba isn't building an insurance agency.

He's building a marketing firm that happens to sell insurance. 

And he's going to tell you exactly how he's doing it. 

HOW he's finding the perfect carriers to work with.

HOW he's determining what products he'll dominate with in sales.

HOW he's creating the most efficient digital marketing campaigns.

HOW he's using Business Intelligence (not "data") to crush retention and provide a customer experience that's hard to forget.

All of it.

From start to finish.

Want see exactly how Zinc does it? Get your Agency Nation University membership now!

Director of Brand Engagement

Sydney Roe

Sydney Roe is the Digital Content Manager for TrustedChoice.com. She's also a licensed Florida insurance agent who's currently trying to survive the 20 degree Minnesota tundra. As a passionate advocate for the agency channel, she's constantly working to help agencies learn how to make the internet work for them. Connect with her on LinkedIn!

Course curriculum

  • 1

    Start Here

    • Why We Created This Workshop

    • What You'll Get Out Of This Workshop

    • One Last Note....
  • 2

    The Zinc Story

    • Who Seth Zaremba Isn't

    • Seth's First Sales Skill

    • He Couldn't Have Started From Scratch Without This

    • The Importance of "Behaviors"

    • Why Brand Matters

    • What's REALLY The Point of Marketing

    • The Carrier Argument

    • Why We Can No Longer Just Be "Sales Centers"
  • 3

    Building Your "Carrier" Foundation

    • One Quick Note....

    • The Cyclical Nature of Zinc Insurance

    • Chicken Before The Egg?

    • Don't Be A Mercenary

    • How To Find The Right Carrier Partners

    • How To Be A Leader In Carrier Negotiations

    • What Product/s Should You Sell?
  • 4

    Creating The Best Marketing Campaign

    • The Zinc 8-Point Marketing Strategy

    • The Trucker Campaign

    • The Artist Campaign

    • Finding The Area of Need

    • The Teacher Campaign

    • "Wholistic" Marketing

    • What is "Playground Scoping?"

    • How Zinc Hires (and fires)

    • How To Measure Customer Happiness
  • 5

    Analyzing The Customer Experience

    • The REAL Problem with Agency Management Systems

    • Zinc's Tool Hack

    • Retention Isn't Enough (the case for Behavioral Data)

    • When Tech Canary Marries SalesForce

    • Organic vs Forced Interactions

    • Can You Implement Zinc's Current Setup?

    • Customer Lifetime Value

    • Ensuring Data Integrity

    • Think Behavior-Based, not Performance-Based

    • A Behind-The-Scenes Conversation with Zinc's Data Analyst

    • Part 1; Zinc 2.0

    • Part 2; Zinc 2.0

    • Part 3; Zinc 2.0
  • 6

    How To Lead Your Carrier Partnerships

    • Seth's Big Idea

    • Part 1; A Conversation with Westfield & Mapfre

    • Part 2; A Conversation with Westfield & Mapfre

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.